I just finished an incredibly long, drawn out market research survey wanting to know about my opinions about various religions, how I learned about them, what I thought was important in a church, blah blah blah. As these things often do, the questions got more and more specific.
So who cares what I think? Looks like the Latter Day Saints want to know my impressions of them—and specifically if I associate them with being homophobic.
It seems that the church has recently been conducting (expensive) market research to find out how severely its public image has been tarnished by its involvement in Proposition 8.
Revelation and market research are strange bedfellows.