Thursday, April 3, 2008


I was tagged by Scot.

Here are the instructions.

1. Pick up the nearest book (at least 123 pages).
2. Turn to page 123.
3. Find the 5th sentence
4. Post the 5th sentence on your blog.
5. Tag 5 people.

Here's the sentence that results from following steps 1 - 4:

I bolted up with a pounding heart, staring at the dark shadow of a man in the doorframe.

- Under the Blood-Red Sun by Graham Salisbury

(This is a work of young adult fiction about a Japanese-American boy in Hawaii during World War II.)

Step 5:

I tag Holly, Chanson, Jed, John G-W and Clark.

Wednesday, April 2, 2008

The Moho Market - 2

To better understand the moho market segments, take this quick quiz. Answers below.

Q. Match the moho market segment with its corresponding sin, as standardized by a thousand years of Roman Catholicism.

1. YootsA. Pride
2. Down-low DadsB. Wrath
3. BachelorsC. Lust
4. HoMosD. Envy

Extra credit if you can do it in Latin.

1. YootsA. Superbia
2. Down-low DadsB. Ira
3. BachelorsC. Luxuria
4. HoMosD. Invidia

Answer key: 1-C, 2-D, 3-B, 4-A

Tuesday, April 1, 2008

News Flash

Area 15-Year-Old Only Homosexual In Whole World

WAUGANAUKEE, MN—On the surface, Daryl Hegge seems to be a typical 15-year-old boy. An avid trivia buff and amateur model-rocket hobbyist, he enjoys pizza parties, after-school activities like yearbook and drama club, participating in the junior-varsity cross-country team, and listening to the music of his favorite pop stars.

Hegge appears as normal and well-adjusted as any of his peers at J. Edgar Hoover High School in the tiny rural town of Wauganaukee. But despite his seemingly healthy exterior, Hegge is different from all his peers—very different. For, unlike his fellow students, Daryl Hegge is the only homosexual in the whole world.

"I am so alone," said Hegge, speaking to reporters from his family's unfurnished basement. Here, the silently suffering youth spends much of his time struggling to cope with his hidden, shameful burden—praying to Jesus for help, furtively masturbating, and writing love poetry in what he calls his "way-super-secret diary that no one, no one ever, can see."

Read the whole account.

The Moho Market

The Moho market is diverse. To understand it we need segments. Here's a first cut from our in-house market research team:

- Yoots. Young men, ages 20 - 25. Often just post-mission. Inconsistent church activity. Big ideas, big passions. Top brands: Apple, Guess, Abercrombie & Fitch. (Formerly Mr. Mac).

- Down-low Dads. Mostly men, plus a few women, in mixed-orientation marriages. Ages from 20s to 50s. Multiple children. Usually active in the church, although sometimes ambivalent. Slight tendency toward Liahona or cultural Mormonism. Issues, issues, issues. Want to be better understood; don't want to be yelled at. Top brands: Dodge Caravan, Heinz, Home Depot.

- Bachelors. Male, single 30-somethings. Active in the church. Doctrinally orthodox. Value clarity. Top brands: Target, Deseret Book, Volkswagen, Dell.

- HoMos. Openly gay men with LDS backgrounds. Usually in their 30s and 40s. Partnered. Almost always more family oriented than mainstream gay culture. Often raising children. Post-Mormon identity, even if believers. Top brands:, Ikea, Gap Kids, Eddie Bauer, Ginch Gonch.

To be continued....

Hat tip: Mormon Enigma